As the inaugural Second Saturday creator partners, UGG and Yoon (AMBUSH®) collaborated with the Virgil Abloh Foundation to create an industry-focused learning experience for ABLOH AIR students, centered on the launch of the UGG x AMBUSH footwear collection.Over five weeks, students worked in teams as brand strategists, marketers, storytellers, and creative directors, developing original campaign concepts. The program included a working session with Yoon, virtual exchanges with the UGG team, and mentorship providing direct exposure to industry processes.Each group presented a final pitch to Yoon, with one concept selected for its creativity and strategy. The winning team connected with UGG’s executive leadership, while all participants received feedback and a pair of UGG x AMBUSH shoes.The partnership offered hands-on industry experience and mentorship – reflecting Virgil’s belief in learning by doing.

The Virgil Abloh Foundation and the Fashion Scholarship Fund (FSF) share a longstanding partnership rooted in Virgil’s belief in access, mentorship, and opportunity. Established in 2020 through the Virgil Abloh™ “Post-Modern” Scholarship Fund, the initiative continues to expand pathways for emerging creatives.In 2025, the partnership reached a major milestone: 160 scholars supported to date, including 60 new scholars this year.Shannon Abloh, who serves on the board of the Post-Modern Scholarship Fund, has helped guide the program’s continued growth. In 2025, FSF and VAF also launched pilot initiatives connecting Post-Modern Scholars with ABLOH AIR students, strengthening the pipeline from high school to college and career.Beyond scholarships, the partnership provides open-access opportunities for FSF students and alumni, expanding access to mentorship, professional networks, and creative resources.