As the inaugural Second Saturday creator partners, Southern California-based global lifestyle brand UGG® and Yoon (AMBUSH®) collaborated with the Virgil Abloh Foundation to create an industry-focused learning experience for ABLOH AIR students, centered on the launch of the Autumn/Winter 2025 UGG AMBUSH footwear collection.Over five weeks, students worked in teams as brand strategists, marketers, storytellers, and creative directors, developing original campaign concepts. The program included a working session with Yoon, virtual exchanges with the UGG® team, and mentorship providing direct exposure to industry processes.Each group presented a final pitch to Yoon, with one concept selected for its creativity and strategy. The winning team connected with the UGG® brand’s executive leadership, while all participants received feedback and a pair of UGG AMBUSH footwear.The partnership offered hands-on industry experience and mentorship − reflecting Virgil’s belief in learning by doing.

The Virgil Abloh Foundation and the Fashion Scholarship Fund (FSF) work together to empower the next generation of diverse creative leaders. The Foundation introduces high school students to the creative world through mentorship, exposure, and immersive experiences through its ABLOH AIR program, while FSF supports college students through programs like the Virgil Abloh™ Post-Modern Scholarship Fund, providing financial aid, career guidance, and industry access. Together, they create a full pathway from early engagement to professional success, turning inspiration into real-world opportunity.The organizations continue to work together to expand their impact through open access opportunities for VAF and FSF students and alumni − providing mentorship, professional networks, and creative resources that support the next generation of diverse creative leaders.